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The World Dance Masters Championship event has been run by World Dance Masters Ltd for 5 years. In 2015, the event will have it's 6th anniversary and we can't wait to share it with you all!

After spending two years in the Palace Hotel in Manchester, the event moved to the Winter Gardens in Blackpool to allow room for growth and ensure all dancers have as much dancing space as possible. In 2014 we welcomed more than 1,000 people for Competition, Social Line Dance, and West Coast Swing.

The event always comprises of three dedicated, full-size ballrooms for the three events that are part of the World Dance Masters Championships. The event organisation is a collective effort by some very experienced and enthusiastic young professionals. You can read their profiles below. We hope you choose to join us at this unique event experience.

Nicola Lafferty

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Nicola has been dancing since the age of two, training in Ballet, Tap, Modern and Jazz. She has danced in numerous stage shows and theatre productions and started solo dancing in 1999. After competing in the Intermediate and Advanced solo dance divisions, Nicola decided to move into the coaching and judging side of solo and couples dance. Nicola still competes in the UCWDC Couples Pro-Pro division with American Masters dancer Ronnie DeBenedetta and has won four World Titles. Nicola’s passion is choreography and teaching and feels very privileged to get to do something she loves so much as a full time career.

Nicola is primarily in charge of the World Dance Masters Competition circuit. Anything to do with Competition, Nicola is behind it. She regularly performs the daunting task of Head Judge at the World Dance Masters Championship event in August each year, while arranging all the logistics around the competition at the event.

Sam Robins

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Sam has a strong passion for dance. Solo dance became a huge part of his life at the age of eleven while attending a local class with his grandmother. By the age of twelve he had begun his competition era, dancing in Solo, Couples, and Pro-Am with Rachael McEnaney. By the age of sixteen, Sam had won numerous titles, include British, European, and World Champion.

At eighteen Sam embarked on a Pro-Am career, working with many students over a six year period. Sam trained many UK, European, and World Champions in a range of divisions. Sam officially retired from Pro-Am in December 2011 to concentrate on the running of World Dance Masters and his career as a Marketing Manager within a multi-national corporation. He is a graduate of the University of Liverpool.

Sam is heavily involved with the operations of World Dance Masters at the highest level.

Craig Bennett

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Craig is the newest member to the World Dance Masters team and joins us as the Director of Social. Craig has been dancing since the age of ten, discovering his passion whilst on holiday in the USA. Craig started his first class at the age of thirteen in his hometown, Manchester, and at one point taught at five classes per week.

Craig is now a world-renowned choreography and personality and has won six Crystal Boot Awards since 2009. He the choreographer behind 'Playing with Fire', 'Poker Face', and 'Born this Way'.

Craig's responsibilities at World Dance Masters focus around the successful execution of the Social section of the World Dance Masters Championships held in August each year. Craig is heavily involved with the scheduling, talent appointment, and the organisation and running of the World Dance Masters Choreography Competition.