Nicola has been dancing since the age of two, training in Ballet, Tap, Modern and Jazz. She has danced in numerous stage shows and theatre productions and started solo dancing in 1999. After competing in the Intermediate and Advanced solo dance divisions, Nicola decided to move into the coaching and judging side of solo and couples dance. Nicola still competes in the UCWDC Couples Pro-Pro division with American Masters dancer Ronnie DeBenedetta and has won four World Titles. Nicola’s passion is choreography and teaching and feels very privileged to get to do something she loves so much as a full time career.

Nicola is primarily in charge of the World Dance Masters Competition circuit. Anything to do with Competition, Nicola is behind it. She regularly performs the daunting task of Head Judge at the World Dance Masters Championship event in August each year, while arranging all the logistics around the competition at the event.

Sam has a strong passion for dance. Solo dance became a huge part of his life at the age of eleven while attending a local class with his grandmother. By the age of twelve he had begun his competition era, dancing in Solo, Couples, and Pro-Am with Rachael McEnaney. By the age of sixteen, Sam had won numerous titles, include British, European, and World Champion. Sam worked his way through the ranks and is eligible to dance in both Superstar and Allstar divisions.

At eighteen Sam embarked on a Pro-Am career, working with many students over a six year period. Sam had students ranging from four to eighty years told and trained many UK, European, and World Champions in a range of divisions. Sam officially retired from Pro-Am in December 2011 to concentrate on the running of World Dance Masters and his career as a Marketing Manager within a multi-national corporation. He is a graduate of the University of Liverpool. Sam is heavily involved with the operations of World Dance Masters at the highest level.

Craig is the newest member to the World Dance Masters team and joins us as the Director of Social. Craig has been dancing since the age of ten, discovering his passion whilst on holiday in the USA. Craig started his first class at the age of thirteen in his hometown, Manchester, and at one point taught at five classes per week.

Craig is now a world-renowned choreography and personality and has won six Crystal Boot Awards since 2009. He the choreographer behind 'Playing with Fire', 'Poker Face', and 'Born this Way'.

Craig's responsibilities at World Dance Masters focus around the successful execution of the Social section of the World Dance Masters Championships held in August each year. Craig is heavily involved with the scheduling, talent appointment, and the organisation and running of the World Dance Masters Choreography Competition.

Lee has dedicated is life to dance for the last fifteen years. Starting out as a Junior competitor he is now a world class Judge, Emcee/compare, instructor, performer and more recently Event director. Together with partner Fabienne Henshall they compete internationally in Country & Swing and also run a dance company named EastonSwing teaching West Coast Swing in the UK.

Lee assists World Dance Masters in their overall running, including providing valuable insight into West Coast Swing, Pro-Am, and Couples markets, and helping with talent acquisition for World Dance Masters' primary events.